The Best Way To Sell A Horse: Full Open Disclosure And Honesty

Business Blog

Horses, as living creatures, need a lot of care. Sometimes horse owners can no longer afford that level of care. If this is your current position, and you need to sell your horse, you may be wondering what is the best way to do it. To be honest, where horses are concerned and people who know horses well, you need full open disclosure and total honesty. 

Full Open Disclosure

You are not only going to get people who do not know a thing about horses inquiring about your horse, but also people who know a lot about horses, too. If you try to sell a horse by claiming that it is younger than it is, or that it is a purebred anything, knowledgeable horse people know how to verify your statements. They can check the age of a horse by its teeth, and they will look for certain traits of a breed found in a purebred horse. If you do not give them full disclosure, these horse people will not buy your horse. It is best to be up front about your horse.

Complete Honesty

Horse people appreciate complete honesty. They are more likely to buy a twelve-year-old horse if you tell them your horse is twelve. If your horse is not sound, and will never be sound again because of an old leg injury, tell them. It spares them the time of coming to look at a horse they were hoping to barrel race or jump. Your honesty about your horse can make or break a sale, depending on what a buyer is looking for.

Papers, Bloodines, and Breeding

If you do have a purebred, show its registration papers. Horse people want to see a horse's bloodlines and know who the sire and dam are. Having papers also means that you have a right to ask for a higher price, so long as the horse is in good health and is sound. Horse breeders especially want to know your purebred horse's bloodlines, as it helps them select a suitable mare or stud stallion for your horse.

Be sure you have the papers on hand every time you show the horse to an interested party. If your horse is a gelding or a fixed mare (which is unusual, but not unheard of), you need to let breeders know that as well. That way, the breeder/buyer does not spend thousands of dollars trying to breed a fixed mare, or viewing a gelding he/she cannot use for stud purposes.

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26 February 2018

Cultural Sensitivity Training For The International Marketer

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