When you're having a website designed or redesigned, it's important to talk to your design professional about the ads that will appear on the home page and other pages. This is a topic that you want to think a lot about, given that it can influence how people interact with your site. Depending on the nature of your business, advertising might be necessary on your website. But, you want the ads to appear in strategic locations that will enhance, rather than hinder, the experience of your visitors. Here are some tips for successfully placing ads on your website.
Don't Have Them Compete With Content
One rule that you should follow is ensuring that the advertisements on your website don't compete with your content. You can prevent interference from the ads in several ways. Some people choose ads that appear to be content, but then redirect the visitor to an advertiser's website. This is generally a bad idea, because it's a little devious and it may annoy those who visit your site. It should be clear to anyone browsing your site what is an ad and what is your content. One option is to leave a side panel on the website for advertising, and keep the middle of the page dedicated to your content.
Don't Make Them First
When someone lands on your website, especially for the first time, there are a lot of things that he or she will be taking in. You don't want the first thing that a visitor sees to be an advertisement. This doesn't mean that you shouldn't have one or more ads near the top of the site, but they shouldn't dominate elements such as your banner, your menu, and even your content. Remember, people are visiting your website for its content, not its advertising. While ads may be necessary, they shouldn't be the first thing a new visitor focuses on.
Don't Overdo It
Advertisements placed around your website can be a useful source of income, which can mean that there may be a temptation to overdo the number of ads that you place. You don't want your website to look like a combination of billboards, even if you do like the idea of making revenue through multiple ads. Limiting the number of ads per page will not only prevent them from overwhelming the visitor, but will also help to give your page a clean and professional design.
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11 April 2019
Hi there, my name is Amanda O'Leary. I have traveled all around the world, with most of my time spent in north Africa and southeast Asia, but I have set foot in every major region of the world. I recommend that literally everyone else do the same. Experiencing such a broad range of cultures can really change your outlook on life. One thing I have noticed is that international businesses still struggle to market to foreigners. Because this is a topic that I am passionate about, I have decided to create a blog designed to help businesses bring their products and brands overseas in a manner that will be culturally sensitive and highly profitable.